Tuesday, August 7, 2012

Job Profile

Job Profile:

    An expert in Internet Marketing campaigns, specializing in Organic Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Article Marketing & Market Research.
    Understanding Client's marketing objectives and fully analyzing their online sector and competitors.
    Maintains an excellent knowledge of the major search engine algorithm and ranking systems.
    Highly knowledgeable in all aspects of Google Adwords, Yahoo Search Marketing and MSN Adcenter.
    Extensive experience in the development of SEOs, E-Marketers and SEO Researchers.
    Highly proficient in SEO software and tools, with a strong knowledge of Web Analytics.
    Basic understanding of Web Development (ASP.Net and PHP) and Web Designing.
    Coordinating with Web Developer and web Designer to make website more Search Engine Friendly and User Friendly.
    Handling content writer for developing good content considering Keyword Density, Keyword Prominence, Keyword Proximity and Keyword Stemming etc. factors.
    Good understanding of CMS (WordPress, Joomla, Drupal and Magento Commerce) for making it more Search Engine Friendly.
    A fast learner with the ability to work autonomously or as a pivotal part of a wider team.
    Making SEO Proposals for clients and Pre Analysis Report of Websites.
    Fluent in the English language with strong written and communication skills.

Information Architecture (IA)

    Working with customers to understand their business models and goals for helping to define strategy, content, and features for designing of their web site.
    Analyze audiences and their information and functional needs.
    Define site architecture and navigation regarding to business models and goals.

Internet Marketing:

    Search Engine Optimization (SEO)
    Search Engine Marketing (SEM)
    Social Media Optimization (SMO)
    Social Media Marketing (SMM)
    Paid Inclusion
    Pay Per Click (Google Adword)
    Affiliate marketing
    Email Marketing
    Mobile Marketing (SMS Marketing)
    Permission Marketing

Search Engine Optimization (SEO) Tasks

    Site Analysis
    Keyword Research
    Keyword Research & Analysis for PPC
    Competitor Analysis
    Competitor’s SEO performance analysis
    Website performance Monitoring
    Local Search Engine Promotion
    Broken Link checking
    Google Business Listing
    Google Product Listing
    Monitoring and Monthly Reporting
    Handling various SEO and PPC tools
    Google Product Search (formerly called Froogle)
    Content Syndication

Onpage Optimization

    Meta Tag Optimization (Title, Description, Keyword tags)
    Content Optimization
    Basic Onpage Optimization
    Internal Link Structure
    Website Navigation Optimization
    Google Sitemap generation and Validation
    Yahoo Sitemap generation and Validation
    HTML Validation
    CSS Validation
    Creation of XML Sitemap
    Creation of HTML Sitemap
    RSS Creation

Offpage Optimization

    Search Engine Submission
    Directory Submission
    Article Submission
    Press Release Submission
    Blog Promotion
    Blog Comments
    Forum Discussion
    Review Posting
    Ad Submission
    Classified Submission
    Link Exchange (Reciprocal Link)
    Three-way Linking
    Social Media Optimization (SMO)
    Social Media Marketing (SMM)
    RSS Feed