Google Updateds

July 25, 2012; Google has rolled out the Panda algorithm update 3.9 on Today. The last Google Panda update 3.8 was on June 25, 2012, exactly a month ago.
Panda algorithm update was introduced in Feb 24, 2011 for filtering low quality or thin content from Google search results.
This update will affect nearly 1% of search results according to Google.

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25 June, 2012; Google Panda Update Version 3.8 On June 25th
Google said there were no updates to the algorithm or changes in the signals. This is simply a basic data refresh where they ran the algorithm again. This update noticeably affects only ~1% of queries worldwide.
The previous Panda update was on June 8th and before that on April 26th.

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26th May, 2012; Google Penguin 1.1 Update
In Penguin Update, Google have focused on Anchor text diversity and link relevancy. Sites which are getting back links from bad sites will get affected from this update. Mainly those sites will be affected which are getting back links from paid text links using exact match anchor text, comment spam, guest posts on questionable sites, article marketing sites, and links from dangerous sites.

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3rd May, 2012; Google have updated Page Rank on 3rd May 2012.
For some, it came as a pleasant surprise, as their PR increased, while others were shocked to see their PR drop as a result of this update.

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Apr 25, 2012
Google has Confirmed Panda 3.5 and Webspam Update:
Google has rolled out a new release of its Panda 3.5 on April 25th, 2012. Google has said before that search engine optimization, or SEO, can be positive and constructive—and we're not the only ones. Effective search engine optimization can make a site more crawlable and make individual pages more accessible and easier to find.

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Feb 27, 2012; Google Confirms Panda 3.3 Update:
Google Confirms Panda 3.3 Update, Plus Changes To How It Evaluates Links, Local Search Rankings & Much More.
This launch refreshes data in the Panda system, making it more accurate and more sensitive to recent changes on the web.
This sounds very similar to Panda 3.2, which happened in mid-January and was described only as a “data refresh” and not related to new or changed ranking signals.

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Feb. 08, 2012; Google Analytics is available in 9 new languages:
Now Google Analytics is available in 9 new languages. This makes Google Analytics quite a Polyglot, and it is in total available in 40 languages now. Newly introduced languages are: Arabic, Croatian, Hebrew, Hindi, Latvian, Romanian, Serbian, Slovenian, Ukrainian.


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Feb 10, 2012; Google Analytics has updated the default Search Engines List:
WebMasters using Google Analytics know that the Organic Traffic Data (Traffic-Sources -> Sources -> Search -> Organic) is automatically populated on the basis of default search engines list maintained by Google. Google Analytics has updated the list of Search Engines.


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January 20, 2012; The End of an Era for Urchin Software

Urchin Software was started back in 1998 with a few colleagues. Within a few short years, Urchin Analytics Software became popular Web Analytics software.

In early 2005, Urchin Soft
ware was acquired by Google, because it saw the potential of data to create a better web. Urchin has only been available during the past several years through Certified Urchin Resellers, and new sales will officially discontinue at the end of March 2012.

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January 19, 2012; Google has made improvement in Page Layout Algorithm
Google has made improvement in Page layout algorithm to help you find more high-quality websites in search results. So sites that don’t have much content “above-the-fold
” can be affected by this change. If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. Such sites may not rank as highly going forward.

This algorithmic change noticeably affects less than 1% of searches globally. That means that in less than one in 100 searches, a typical user might notice a reordering of results on the search page.

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Jan 3, 2012: Searches for “browser” no longer bring up the Google Chrome home page after Google applied a penalty against the page because of Google’s own sponsored post campaign.
Google chrome (https://www.google.com/chrome/) was not fulfilling the google guideline. So due to Google's Penalty on search of "browser" keyword this page was on second position in past now it is on 6th page.

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Till Date, following Google Panda updates have gone live.
Panda Update 1.0: Feb. 24, 2011
Panda Update 2.0: April 11, 2011 (about 7 week gap)
Panda Update 2.1: May 10, 2011 (about 4 week gap)
Panda Update 2.2: June 16, 2011 (about 5 week gap)
Panda Update 2.3: July 23, 2011 (about 5 week gap)
Panda Update 2.4: August 12, 2011 (about 3 week gap)
Panda Update 2.5: September 28, 2011 (about 7 week gap)

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December 05, 2011: New markup for multilingual content:
Many websites serve users from around the world. There are different approaches to serving content appropriate to your users' language and/or region.
Google has launched support for explicit annotations for web pages rendering the same content with different language templates.

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October 18, 2011; Google has made a major change to the way secure search works for signed in users of its services. If a user is signed into a Google account, any search performed will now be done on a secure socket layer (SSL) and will no
longer pass the search term referrer data. When a signed in user visits your site from an organic Google search, all web analytics services, including Google Analytics, will continue to recognize the visit as Google “organic” search, but will no longer report the query terms that the user searched on to reach your site. However, Google have also said that search term referrer data will be passed to advertisers who use their pay-per-click product. If you don’t have a Google Account or not signed in your account, you can directly navigate to https://www.google.com/. This change will be effective in the next few weeks.

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September 29, 2011, Google Analytics Launches Paid GA Service:

A premium version of Google Analytics officially launched Thursday, available to paying customers for a subscription price of $150,000 per year. One of the huge drawbacks of Google Analytics when compared with other Web analytics tools was that it only offered credible data from the previous day. There was no real way to track same-day stats or the impact of content shared on social media sites.


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On September 15, 2011, Google has suggested solution for content duplicacy issue on paginated pages. Much like rel=”canonical” acts a strong hint for duplicate content, now you can use the HTML link elements rel=”next” and rel=”prev” to indicate the relationship between component URLs in a paginated series.


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